Marketing

Intelligent content marketing: How to critically think and avoid cognitive biases?

Each of the big four tech companies sports an insane amount of market cap. It’s because they have an incredible amount of consumer attention. The interaction between these technological products and the users has led to a spike of interest in consumer psychology. Indeed, if you have designed online marketing campaigns, you might have extensively …

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How to fail at long-form content creation: Top 4 stupid ways

It’s no longer a mystery. Long-form content works like crazy. It flatters influencers, ranks higher in search engines and gets more shares. If you’re beginning blogging, the old strategy of publishing multiple 500-word blog posts every week won’t work. You need to dedicate time to research and write comprehensive content that answers all your audience …

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How to easily write compelling long-form content that flatters Google?

“No one reads online, these days.” Yet, as I mentioned in my content marketing statistics article, bloggers that publish long-form content are likely to get “strong results.” Before we address the mismatch, let us start with the basics. What is long-form content? It’s a term derived from journalism for describing long articles with lots of content. …

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