Copywriting

How to fail at long-form content creation: Top 4 stupid ways

It’s no longer a mystery. Long-form content works like crazy. It flatters influencers, ranks higher in search engines and gets more shares. If you’re beginning blogging, the old strategy of publishing multiple 500-word blog posts every week won’t work. You need to dedicate time to research and write comprehensive content that answers all your audience …

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How to easily write compelling long-form content that flatters Google?

“No one reads online, these days.” Yet, as I mentioned in my content marketing statistics article, bloggers that publish long-form content are likely to get “strong results.” Before we address the mismatch, let us start with the basics. What is long-form content? It’s a term derived from journalism for describing long articles with lots of content. …

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