Chintan Zalani

How to easily write compelling long-form content that flatters Google?

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“No one reads online, these days.” Yet, writing LONG articles is one of the best ways to start a blog. As I mentioned in my content marketing statistics article, bloggers that publish long-form content are likely to get “strong results.” Before we address the mismatch, let us start with the basics. What is long-form content? It’s … Read more

The Current State of Content Marketing: Statistics 2020

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Note: I’ve published an updated version of this piece on my new website. Check out content marketing statistics 2020! Your intuition is like a compressed lump of wisdom gained through your life experiences and learnings. Your feelings are highly valuable in making effective decisions, especially if you tend to over-intellectualize projects. However, relevant industry data … Read more

Is guest posting effective in building an audience in 2019?

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Guest posting gets a mixed reception after Matt Cutts came out publicly against it. However, high-quality guest posts at authority sites still help in building a personal brand and growing your email list. So I decided to experiment with writing guest posts in the “personal development” niche and see how much traffic and subscribers I … Read more